Using the Internet to Appeal to a New Generation of Buyers

With the technological age taking over, house hunting in the back of newspapers is over. Therefore, it is crucial your real estate website is up to date and accessible for the modern client.

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If your website isn’t mobile friendly, you might be missing out on a lot of potential traffic, as people usually don’t like to try and zoom in on a regular website when they’re looking for information on their phones. Easy Navigation. Always keep your prospective customer or user in mind when you are designing or redesigning your website. To make the copy stand out, dig a little deeper. Research a new angle or unearth a varying concept surrounding the topic. Research a new angle or unearth a varying concept surrounding the topic. Look at what you are writing and make sure it’s your idea and not someone else’s.

Home movers want to search for their next dream home on their lunch break or during their morning commute. They want to share, and save properties for later, all at their fingertips; across multiple devices.

To make sure your company’s website stands out from the crowd and helps hand over countless keys, like the successful Lincoln Towers New York properties website. Take a look at our 4 top tips; you should follow when designing your website.

Pictures & Videos

It is paramount you include photos of the properties you are advertising. This way, clients can get a feel for if they like the property before committing any more time and effort into it. Clients enjoy visualizing the space if they can see where their sofa would fit; they are more likely to book a viewing.

Home movers look for special features or design preferences. Including a video gives viewers a deeper initial feeling from the property without leaving their sofa. Viewers of a video are more likely to trust the size of the property and can understand the layout and flow of the rooms.

Clear Interface Design

There is nothing worse than scrolling through countless properties and having to click on each one to find out more. A clear interface that displays the location, price, and room counts will make the search effortless and enjoyable.

Another issue that grinds the gears of home movers in shortlisting properties only to find out they are already rented or sold. Keep your website up to date and clearly display these changes for happy clients.

Refined Searches

It is essential that you have a refined search option. By doing this, you cut down your client’s search time, helping them move onto the next stage quickly. A filtered search should include location, price, and size, plus special features or keywords. So that home movers can find the perfect property for them.

Without these search options, users may only spend a short time searching through properties until they get frustrated and move on. Older properties are more likely to get pushed to the bottom and go unviewed by the majority, decreasing your turn over rate.

Featured Properties

A featured property page is a perfect way to show off new properties on the market, must-see bargains, homes that need a little push, and houses out of the ordinary. A featured page intrigues client to view properties they may not consider initially.

Do not use your featured page only for your most expensive and lavish properties. This will make the average client feel like your company is not appropriate for them, and like they are being overcharged. Think diverse and give your client a ‘wow’ moment.

4 Ways To Make Your Website Stand Out Like

Summary

Design your website so that users can receive the most important up to date information without being bombarded. Keep is straightforward, factual, and easy to read.

With high-quality images and videos to show off your properties, while giving them the screen time they deserve with featured pages and filters. Follow these tips to ensure your business moves with the times.

Guest post written by Jessica Edmondson

Despite the various trends and techniques discussed in SEO circles, Google has been adamant that its algorithm simply tries to find the best websites for a search term and that quality content is an integral part of that calculation. That consistent assertion has given rise to content marketing, a strategy that companies adopt to deliver just the quality content Google and – more importantly – users are seeking. Companies from all industries and sectors have adopted content marketing, publishing anything from blog posts and press releases to white papers and eBooks. Still, businesses don’t want to crowd every section of a site with content, and users don’t want to have to sift through endless pages to find the content they want. So what’s a content marketer to do?

Create a content resource center. According to Marketo Blog, “a content resource center is a section of your website where you can organize and publish your content in a way that makes it easy [for users] to find and share the content they need.” Your business website needs a content resource center, as it makes it easier for your customers to find the information they want, and that improves your site’s value in Google’s estimation.

Now that you know why you need a content resource center for your business website, you need to understand how to make it work for you. It can’t just be a collection of information, unconnected to the digital world around it. It has to draw people in, and to do that, it has to stand out. Here are four ways to make sure your content resource center does just that.

1. Start with a “press” or “company insights” section
If you engage in content marketing, you (or the agency you hired) probably also launch press releases and want to promote information about updates to services or products you provide. These things should live on your website, and they should live in this section.

TechTagger maintains a press section on their website to collect press releases. This section also features announcements of feel-good items like TechTagger’s free community-service initiative, in which anyone can request two tags free of charge.

2. Sync up your blog posts and social media with your resource center
You can do this even if your resource center is just a collection of press releases. You’ll want to develop a way to integrate your blog posts and, potentially, even your social media activity on one page of the resource center. This will allow customers to engage with your content in one, logical place, and if you do it well, it will create a unique customer experience.

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Bridgestone did this when they created the Tread and Trend section of their website. There, customers can click through a range of topics related to tires and see blog posts with an embedded social media stream fully integrated.

3. Include visually-engaging content
Content is not just blog posts and press releases, though. The Internet lends itself to visual media, and so some of your content should also be visually pleasing. With a content resource center, you’ll have a natural place to host content like data visualizations and infographics, which easily draw in social media shares and links that point directly back to your website.

Concert Hotels did just that. With knowing that their customers – people searching for hotels near music venues – are obsessed with music and love interesting new ways of processing information about music, they developed The Sound Board. It’s a resource center dedicated to visually appealing content on music. They also generate loads of social media shares, which makes potential new customers aware of the brand in an interesting way.

4. Include “thought leader” materials
It is one thing to include fun content that gains clicks and links, but you also need content that earns customer trust. That is where “thought leader” materials – white papers, case studies, and industry surveys – can be useful. With this kind of content, your company and your employees can be established as experts in the minds of users and customers.

OpenView is a venture capital firm that establishes its expertise and trustworthiness with case studies, peer reviews, workshops and more. With this, customers can feel more assured of the company’s competence, and journalists can look to the company as a reliable source of information. Both of these can help the company increase brand awareness and reach more potential customers.

The Takeaway
Content resource centers are a necessity for any business website seeking to create a better customer experience and compete in search rankings. By approaching the task with creativity, you can build a resource center that allows people to find information about the company more easily, to see new trends in customer interest, and to broaden your appeal across digital channels. In short, content resource centers let you consolidate and intensify the strategy behind all your content marketing. That’s a lot of hard work for one (not so) little section of your company’s website.

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Jessica is a writer and content marketer at Distilled, a creative online marketing company. She particularly fancies small business topics that involve social media and branding. You can circle her on Google+ here or follow her on Twitter here.

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